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Category: Y |
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Hafeez, S., Qadeer, F., John, A., Luu, T., Iqbal, A., Khan, M., & Sarmad, I. (2024). Experience Matters: Turning Psychopathy into Self-Efficacy and Job Performance. Journal of Asian Development Studies, 13(2), 1071–1084.
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Article
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| Year:
2024 |
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Category: Y |
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Hafeez, S., Qadeer, F., John, A., Iqbal, A., & Sarmad, I. (2024). Navigating Performance Dynamics: Empowering Psychopaths Group Performance through Social and Collective Efficacy. International Review of Management and Business Research, 13(2), 185–207.
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Article
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| Year:
2024 |
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Category: X |
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Hafeez, S., Qadeer, F., John, A., Iqbal, A., & Sarmad, I. (2024). Mach Mechanics: How Self-Efficacy Drives Machiavelli’s Job Performance. Journal of Xi’an Shiyou University, Natural Science Edition, 20(7), 300–307.
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Article
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| Year:
2024 |
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Category: X |
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Sarmad, I., Imtiaz, M. A., Bukhari, S. M. H., Abbas, A., & Munir, I. (2024). Brand experience and brand loyalty: The moderating role of brand trust and the mediating role of brand love in Pakistani smartphone users. Pakistan Journal of Commerce and Social Sciences (PJCSS), 18(1), 40-61.
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Article
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| Year:
2024 |
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Category: W |
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Khalid, A., Awan, R. A., Ali, R., & Sarmad, I. (2024). The antecedent cognitions of brand love and its impact on brand loyalty: The moderating role of sustainability marketing. Corporate Governance: The International Journal of Business in Society, 24(3), 609-626.
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Article
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| Year:
2024 |
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Category: X |
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Sarmad, I., & Ali, R. (2023). How does customer advocacy influence brand loyalty? A serial mediation of brand relationship quality and brand trust. Pakistan Journal of Commerce and Social Sciences 17(1), 191-213
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Article
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| Year:
2023 |
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Category: Y |
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Sarmad, I., & Ali, R. (2022). Determinants of Sustainable Marketing Activities and their Impact on Customer Loyalty. Abasyn Journal of Social Sciences, 15(2), 123–133.
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Article
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| Year:
2022 |
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Category: Y |
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Sarmad, I., & Ali, R. (2022). Connecting the Dots of Brand Experience and Happiness: The Mediating Role of Happiness Orientations. Reviews of Management Sciences Vol, 4(2).
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Article
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| Year:
2022 |
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Category: Y |
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Sarmad, I. (2020). THE EFFECT OF ORGANIZATIONAL JUSTICE ON COUNTERPRODUCTIVE WORK BEHAVIORS: INVESTIGATING THE MEDIATING ROLE OF AFFECTIVE JOB INSECURITY AND MODERATING ROLE OF JOB INSECURITY CLIMATE. International Journal of Business Reflections, 1(1).
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Article
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| Year:
2020 |
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Category: Y |
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Sarmad, I. (2016). Measuring mediating role of consumer ethics in green buying intentions with respect to consumer personality. Journal of Basic and Applied Scientific Research, 6, 46-55.
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Article
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| Year:
2016 |
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Category: Y |
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Sarmad, I. (2015). Factor Affecting Consumer Purchase Intention toward Multinational Apparel Brands. Journal of Basic and Applied Scientific Research ISSN, 2090-4304.
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Article
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| Year:
2015 |
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