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Study Scheme

BS (Marketing)
Semester No. 1
Course Code Title Type Pre Requisite Credit Hours Specialization
CS101 Introduction to Computing Required 3 (Theory:3, Practical:0)
ENG101 English Comprehension Required 3 (Theory:3, Practical:0)
MGT101 Financial Accounting Required 3 (Theory:3, Practical:0)
MTH302 Business Mathematics & Statistics Required 3 (Theory:3, Practical:0)
PAK301 Pakistan Studies Required 2 (Theory:2, Practical:0)
ETH201 Ethics (for Non-Muslims) Elective 1 (Theory:1, Practical:0)
ISL201 Islamic Studies Elective 1 (Theory:1, Practical:0)
 
Semester No. 2
Course Code Title Type Pre Requisite Credit Hours Specialization
ENG201 Business and Technical English Writing Required ENG101
3 (Theory:3, Practical:0)
MGT211 Introduction To Business Required 3 (Theory:3, Practical:0)
MGT301 Principles of Marketing Required 3 (Theory:3, Practical:0)
MGT503 Principles of Management Required 3 (Theory:3, Practical:0)
STA301 Statistics and Probability Required MTH302
3 (Theory:3, Practical:0)
 
Semester No. 3
Course Code Title Type Pre Requisite Credit Hours Specialization
ECO402 Microeconomics Required 3 (Theory:3, Practical:0)
MCM301 Communication skills Required ENG101
ENG201
3 (Theory:3, Practical:0)
MGT111 Introduction to Public Administration Required 3 (Theory:3, Practical:0)
MGT401 Financial Accounting II Required MGT101
3 (Theory:3, Practical:0)
MGT610 Business Ethics Required MGT211
3 (Theory:3, Practical:0)
 
Semester No. 4
Course Code Title Type Pre Requisite Credit Hours Specialization
ACC501 Business Finance Required MGT101
3 (Theory:3, Practical:0)
ECO403 Macroeconomics Required ECO402
3 (Theory:3, Practical:0)
IT430 E-Commerce Required CS101
3 (Theory:3, Practical:0)
MGT501 Human Resource Management Required MGT503
3 (Theory:3, Practical:0)
MGT502 Organizational Behaviour Required MGT503
3 (Theory:3, Practical:0)
 
Semester No. 5
Course Code Title Type Pre Requisite Credit Hours Specialization
CS507 Information Systems Required CS101
IT430
3 (Theory:3, Practical:0)
ENG301 Business Communication Required ENG101
ENG201
MCM301
3 (Theory:3, Practical:0)
MGT201 Financial Management Required MGT101
ACC501
3 (Theory:3, Practical:0)
MGT601 SME Management Required MGT503
3 (Theory:3, Practical:0)
MKT501 Marketing Management Required MGT301
MGT503
3 (Theory:3, Practical:0)
PSY101 Introduction to Psychology Required 3 (Theory:3, Practical:0)
 
Semester No. 6
Course Code Title Type Pre Requisite Credit Hours Specialization
ECO401 Economics Required ECO402
ECO403
3 (Theory:3, Practical:0)
MGT402 Cost & Management Accounting Required MGT101
3 (Theory:3, Practical:0)
MGT613 Production / Operations Management Required MGT503
3 (Theory:3, Practical:0)
MKT530 Consumer Behaviour Required MGT301
MKT501
3 (Theory:3, Practical:0)
MKT621 Advertising & Promotion Required MGT301
MKT501
3 (Theory:3, Practical:0)
STA630 Research Methods Required MTH302
STA301
3 (Theory:3, Practical:0)
 
Semester No. 7
Course Code Title Type Pre Requisite Credit Hours Specialization
MGT411 Money & Banking Required MGT211
3 (Theory:3, Practical:0)
MGT510 Total Quality Management (alt. code=MGMT510) Required MGT211
MGT503
3 (Theory:3, Practical:0)
MKT610 Customer Relationship Management Required MGT301
MKT501
MKT530
3 (Theory:3, Practical:0)
MKT611 Marketing Research Required MGT301
MKT501
STA630
3 (Theory:3, Practical:0)
MKT624 Brand Management Required MGT301
MKT501
3 (Theory:3, Practical:0)
SOC101 Introduction to Sociology Required 3 (Theory:3, Practical:0)
 
Semester No. 8
Course Code Title Type Pre Requisite Credit Hours Specialization
MGT520 International Business Required MGT211
ENG301
3 (Theory:3, Practical:0)
MGT602 Entrepreneurship Required MGT211
MGT503
3 (Theory:3, Practical:0)
MGT603 Strategic Management Required MGT211
MGT502
3 (Theory:3, Practical:0)
MKT625 Services Marketing Required MGT301
MKT501
MKT530
3 (Theory:3, Practical:0)
MKT630 International Marketing Required MGT301
MKT501
MKT530
3 (Theory:3, Practical:0)
MKT619 Final Project-Marketing Elective STA630
3 (Theory:3, Practical:0)
MKTI619 Internship Report-Marketing Elective 3 (Theory:3, Practical:0)
 


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