Ahmer Safwan
Lecturer
Department of Mass Communication
Faculty of Arts
M.Phil (Mass Communication)
Advertising, Political Communication, Social Media, Journalism and Communication
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| Official Email |
ahmer.safwan@vu.edu.pk |
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Mr. Ahmer Safwan is currently working as a Lecturer in the Department of Mass Communication at the Virtual University of Pakistan. Before Joining VU, he served as a Visiting Lecturer of Journalism and Media Studies for a few years at Bahauddin Zakariya University, Multan. He also served as a part-time tutor in the Department of Mass Communication at Allama Iqbal Open University for the subject of ‘Reporting.’ Besides this, he is doing Ph.D. in Mass Communication with a research focus on Social Media Influencers. Mr. Safwan has been engaged in academic research activities since 2018. His research interests include advertising, new media, health communication, journalism and democracy, peace and conflict journalism, political communication, war and media reporting, and Mass Communication in general. He got an opportunity to be a reviewer of various HEC-recognized national and international journals indexed in Scopus and Web of Science. He has published research studies of journalism and communication in HEC-recognized journals. In 2022, he contributed a chapter in the book of renowned publisher Routledge, named The Routledge Companion to News and Journalism, related to the area of war reporting. He has also been a part of a funded research project by UNICEF related to health communication.
He worked as Communication Officer in the private healthcare organization, utilizing his skills and expertise in all areas of organizational communication, including announcements, memos, and effective communication activities for customers and stakeholders. Additionally, he also performed various tasks related to centralized call center operations. |
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Category: Y |
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Comparative Analysis of the Coverage by British and American Newspapers on Pakistan`s Civil and Military Leadership during the Musharraf Regime
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This study analyzes how four major British and American newspapers portrayed Pakistan`s civil and military leadership during General Pervez Musharraf`s rule (1999–2008). Through quantitative content analysis, it reveals a generally negative portrayal of military leadership, with occasional favorable coverage, such as during the Lal-Masjid operation, and a predominantly unfavorable impression of Pakistan in Western media during this period.
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2024 |
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Category: Y |
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Social Media Influencers as Catalysts: A Study on Parasocial Relationships and their Impact on Shaping Online Buying Intentions and Behaviors
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This study examines how parasocial relationships with social media influencers impact online buying decisions among Pakistani university students, particularly for smartphones and IT products. It highlights the significant role of influencers in shaping consumer behavior in Pakistan.
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2024 |
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Category: - |
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Appealing Factors of Transit Advertisement as Outdoor Media: Analysis of Public Perception in Southern-Punjab.
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2019 |
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Category: Y |
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Portrayal of civil and military leadership of Pakistan: Content analysis of Newspapers of UK and USA during PPP regimes -- Journal of Humanities, Social and Management Sciences (JHSMS)
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Category: Y |
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Online media advertising and buying behavior of consumers: A systematic review - Pakistan Journal of Media Sciences
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Category: Y |
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Public Perception and Attitude towards Transit Advertisement as Outdoor Media Platform: Investigating Age and Gender-based Associations - Annals of Social Sciences and Perspective
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Category: Book Chapter (X eqv.) |
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"News Reporting of Pakistan and the War on Terror" published in the Routledge Companion to News and Journalism
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Category: Y |
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Image of Civil and Military Establishment of Pakistan in Perspective of Combating Terrorism and Extremism: A Qualitative Analysis of Mainstream British and American Print Media - Pakistan Journal of Media Sciences
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Category: Y |
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Exploring Post-9/11 Media Narratives: A Review of Pakistan’s Portrayal in the Context of Terrorism - International Research Journal of Social Sciences and Humanities'
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