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Academic Programs

Study Scheme

BS (Marketing)

Course Selection Rules

Semester No. 1

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

CS101

Introduction to Computing

Required

3 (Theory:3, Practical:0)

ENG101

English Comprehension

Required

3 (Theory:3, Practical:0)

MGT101

Financial Accounting

Required

3 (Theory:3, Practical:0)

MTH302

Business Mathematics & Statistics

Required

3 (Theory:3, Practical:0)

PAK301

Pakistan Studies

Required

2 (Theory:2, Practical:0)

ETH201

Ethics (for Non-Muslims)

Elective

1 (Theory:1, Practical:0)

ISL201

Islamic Studies

Elective

1 (Theory:1, Practical:0)

Semester No. 2

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

ENG201

Business and Technical English Writing

Required

ENG101

3 (Theory:3, Practical:0)

MGT211

Introduction To Business

Required

3 (Theory:3, Practical:0)

MGT301

Principles of Marketing

Required

3 (Theory:3, Practical:0)

MGT503

Principles of Management

Required

3 (Theory:3, Practical:0)

STA301

Statistics and Probability

Required

MTH302

3 (Theory:3, Practical:0)

Semester No. 3

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

ECO402

Microeconomics

Required

3 (Theory:3, Practical:0)

MCM301

Communication skills

Required

ENG101
ENG201

3 (Theory:3, Practical:0)

MGT111

Introduction to Public Administration

Required

3 (Theory:3, Practical:0)

MGT401

Financial Accounting II

Required

MGT101

3 (Theory:3, Practical:0)

MGT610

Business Ethics

Required

MGT211

3 (Theory:3, Practical:0)

Semester No. 4

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

ACC501

Business Finance

Required

MGT101

3 (Theory:3, Practical:0)

ECO403

Macroeconomics

Required

ECO402

3 (Theory:3, Practical:0)

IT430

E-Commerce

Required

CS101

3 (Theory:3, Practical:0)

MGT501

Human Resource Management

Required

MGT503

3 (Theory:3, Practical:0)

MGT502

Organizational Behaviour

Required

MGT503

3 (Theory:3, Practical:0)

Semester No. 5

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

CS507

Information Systems

Required

CS101
IT430

3 (Theory:3, Practical:0)

ENG301

Business Communication

Required

ENG101
ENG201
MCM301

3 (Theory:3, Practical:0)

MGT201

Financial Management

Required

MGT101
ACC501

3 (Theory:3, Practical:0)

MGT601

SME Management

Required

MGT503

3 (Theory:3, Practical:0)

MKT501

Marketing Management

Required

MGT301
MGT503

3 (Theory:3, Practical:0)

PSY101

Introduction to Psychology

Required

3 (Theory:3, Practical:0)

Semester No. 6

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

ECO401

Economics

Required

ECO402
ECO403

3 (Theory:3, Practical:0)

MGT402

Cost & Management Accounting

Required

MGT101

3 (Theory:3, Practical:0)

MGT613

Production / Operations Management

Required

MGT503

3 (Theory:3, Practical:0)

MKT530

Consumer Behaviour

Required

MGT301
MKT501

3 (Theory:3, Practical:0)

MKT621

Advertising & Promotion

Required

MGT301
MKT501

3 (Theory:3, Practical:0)

STA630

Research Methods

Required

MTH302
STA301

3 (Theory:3, Practical:0)

Semester No. 7

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

MGT411

Money & Banking

Required

MGT211

3 (Theory:3, Practical:0)

MGT510

Total Quality Management (alt. code=MGMT510)

Required

MGT211
MGT503

3 (Theory:3, Practical:0)

MKT610

Customer Relationship Management

Required

MGT301
MKT501
MKT530

3 (Theory:3, Practical:0)

MKT611

Marketing Research

Required

MGT301
MKT501
STA630

3 (Theory:3, Practical:0)

MKT624

Brand Management

Required

MGT301
MKT501

3 (Theory:3, Practical:0)

SOC101

Introduction to Sociology

Required

3 (Theory:3, Practical:0)

Semester No. 8

Course Code

Title

Type

Pre Requisite

Credit Hours

Specialization

MGT520

International Business

Required

MGT211
ENG301

3 (Theory:3, Practical:0)

MGT602

Entrepreneurship

Required

MGT211
MGT503

3 (Theory:3, Practical:0)

MGT603

Strategic Management

Required

MGT211
MGT502

3 (Theory:3, Practical:0)

MKT625

Services Marketing

Required

MGT301
MKT501
MKT530

3 (Theory:3, Practical:0)

MKT630

International Marketing

Required

MGT301
MKT501
MKT530

3 (Theory:3, Practical:0)

MKT619

Final Project-Marketing

Elective

STA630

3 (Theory:3, Practical:0)

MKTI619

Internship Report-Marketing

Elective

3 (Theory:3, Practical:0)

Pre-Requisite Courses List

Offered Course	Title	Pre Requisite	Title	Credit Hours
ACC501	Business Finance	MGT101	Financial Accounting	3 (Theory:3, Practical:0)
CS507	Information Systems	CS101	Introduction to Computing	3 (Theory:3, Practical:0)
		IT430	E-Commerce	3 (Theory:3, Practical:0)
ECO401	Economics	ECO402	Microeconomics	3 (Theory:3, Practical:0)
		ECO403	Macroeconomics	3 (Theory:3, Practical:0)
ECO403	Macroeconomics	ECO402	Microeconomics	3 (Theory:3, Practical:0)
ENG201	Business and Technical English Writing	ENG101	English Comprehension	3 (Theory:3, Practical:0)
ENG301	Business Communication	ENG101	English Comprehension	3 (Theory:3, Practical:0)
		ENG201	Business and Technical English Writing	3 (Theory:3, Practical:0)
		MCM301	Communication skills	3 (Theory:3, Practical:0)
IT430	E-Commerce	CS101	Introduction to Computing	3 (Theory:3, Practical:0)
MCM301	Communication skills	ENG101	English Comprehension	3 (Theory:3, Practical:0)
		ENG201	Business and Technical English Writing	3 (Theory:3, Practical:0)
MGT201	Financial Management	ACC501	Business Finance	3 (Theory:3, Practical:0)
		MGT101	Financial Accounting	3 (Theory:3, Practical:0)
MGT401	Financial Accounting II	MGT101	Financial Accounting	3 (Theory:3, Practical:0)
MGT402	Cost & Management Accounting	MGT101	Financial Accounting	3 (Theory:3, Practical:0)
MGT411	Money & Banking	MGT211	Introduction To Business	3 (Theory:3, Practical:0)
MGT501	Human Resource Management	MGT503	Principles of Management	3 (Theory:3, Practical:0)
MGT502	Organizational Behaviour	MGT503	Principles of Management	3 (Theory:3, Practical:0)
MGT510	Total Quality Management (alt. code=MGMT510)	MGT211	Introduction To Business	3 (Theory:3, Practical:0)
		MGT503	Principles of Management	3 (Theory:3, Practical:0)
MGT520	International Business	ENG301	Business Communication	3 (Theory:3, Practical:0)
		MGT211	Introduction To Business	3 (Theory:3, Practical:0)
MGT601	SME Management	MGT503	Principles of Management	3 (Theory:3, Practical:0)
MGT602	Entrepreneurship	MGT211	Introduction To Business	3 (Theory:3, Practical:0)
		MGT503	Principles of Management	3 (Theory:3, Practical:0)
MGT603	Strategic Management	MGT211	Introduction To Business	3 (Theory:3, Practical:0)
		MGT502	Organizational Behaviour	3 (Theory:3, Practical:0)
MGT610	Business Ethics	MGT211	Introduction To Business	3 (Theory:3, Practical:0)
MGT613	Production / Operations Management	MGT503	Principles of Management	3 (Theory:3, Practical:0)
MKT501	Marketing Management	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MGT503	Principles of Management	3 (Theory:3, Practical:0)
MKT530	Consumer Behaviour	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MKT501	Marketing Management	3 (Theory:3, Practical:0)
MKT610	Customer Relationship Management	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MKT501	Marketing Management	3 (Theory:3, Practical:0)
		MKT530	Consumer Behaviour	3 (Theory:3, Practical:0)
MKT611	Marketing Research	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MKT501	Marketing Management	3 (Theory:3, Practical:0)
		STA630	Research Methods	3 (Theory:3, Practical:0)
MKT619	Final Project-Marketing	STA630	Research Methods	3 (Theory:3, Practical:0)
MKT621	Advertising & Promotion	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MKT501	Marketing Management	3 (Theory:3, Practical:0)
MKT624	Brand Management	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MKT501	Marketing Management	3 (Theory:3, Practical:0)
MKT625	Services Marketing	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MKT501	Marketing Management	3 (Theory:3, Practical:0)
		MKT530	Consumer Behaviour	3 (Theory:3, Practical:0)
MKT630	International Marketing	MGT301	Principles of Marketing	3 (Theory:3, Practical:0)
		MKT501	Marketing Management	3 (Theory:3, Practical:0)
		MKT530	Consumer Behaviour	3 (Theory:3, Practical:0)
STA301	Statistics and Probability	MTH302	Business Mathematics & Statistics	3 (Theory:3, Practical:0)
STA630	Research Methods	MTH302	Business Mathematics & Statistics	3 (Theory:3, Practical:0)
		STA301	Statistics and Probability	3 (Theory:3, Practical:0)