VU
Virtual University of Pakistan
Federal Government University
LMS
OCW
Contact Us
Employee Portrait
Campus Manager
Muzamil Saeed
Directorate of Campuses
Directorate of Campuses
cm_gtk@vu.edu.pk +92 (42) 111 880 880 Ext. 7224
Highest Qualification
M.Phil (Management Sciences)
Specialization / Major
Marketing and Management Sciences
PROFILE SUMMARY

Desire to learn knowledge about Business Administration & Management encouraged me to purse my education in Business Administration and Management sciences. This challenging task has rewarding experience to shape my Research Writing and Managerial Skills as versatile, energetic with the wealth of extraordinary communication, presentation and creativity.

RESEARCH INTERESTS

My research interest spans across Business Administration Studies. I aim to investigate how emerging technologies and digital transformations impact consumer preferences, organizational strategies, financial performance, and economic outcomes.

Experience

Admin Officer
Sindh Collegiate Mehrabpur
Mar 16, 2018 — Mar 15, 2021
School Management, Administrative Affairs
Marketing Executive
Shahid Brothers Pvt Lahore
Nov 15, 2015 — Mar 03, 2017
Sales & MArketing

Research Publications

The Impact of Human Capital Management on Firm Financial Performance and Market Competitiveness
Journal of Development and Social Sciences (Vol.7 No.2)
Year: 2026 • Category: Y
Authors: Dr. Fiaz Ahmed Bhutto , Dr.Jai Kishan , Muzamil Saeed
The Human Capital Management (HCM) has become a key factor of firm-level financial turnover and the sustained market competitiveness in an ever-growing knowledge-based global economy.
Interrelationships Between Talent Management, Brand Equity, and Corporate Financial Sustainability
Journal of Social and Organization Matters (JSOM) (Vol.5 No.1)
Year: 2026 • Category: Y
Authors: Muzamil Saeed, Yusra Jamil Memon, Tasmia Aziz
Explores the correlation between talent management (TM), brand equity (BE), and corporate financial sustainability (CFS).
The Impact of Marketing Strategy on Economic and Business Performance in Small & Medium Enterprises
Journal of Social Research Development (Vol.6 No.3)
Year: 2025 • Category: Y
Authors: Muzamil Saeed, Dr.Saifullah Shaikh
This research aims to explain fundamental effects of budgetary limitations of marketing strategies on working and advancement of SMEs in Karachi
Marketing Tricks and Management in Context to Leading and Earning Companies
Social Sciences Spectrum (Vol. 4 No. 3)
Year: 2025 • Category: Y
Authors: Dr. Fiaz Ahmed Bhutto, Muzamil Saeed, Jai Kishan
This research investigates the marketing techniques and management strategies adopted by globally leading and high-earning firms such as Apple, Amazon, Coca-Cola, and Procter & Gamble.
Strategic Marketing Management: Achieving Smart Business Performance in Pakistan
Annals of Human and Social Sciences (Vol. 6 No. 3)
Year: 2025 • Category: Y
Authors: Jai Kishan, Dr. Fiaz Ahmed Bhutto, Muzamil Saeed
his research paper explores the impact of strategic marketing practices on smart business performance by examining how businesses in Pakistan adapt to competitive pressures, technological advancements, and shifting consumer preferences.
The Orientation with Strategy, the Innovation, and Impact of Marketing Performance
Pakistan Social Sciences Review (Vol. 9 No. 2)
Year: 2025 • Category: Y
Authors: Muzamil Saeed, Muhammad Mursaleen Maqsood, Muhammad Talha Rafaqat
Marketing orientation, strategic alignment, and innovation are crucial drivers of organizational performance in today’s highly competitive and dynamic business environment. This research takes a mixed-method approach, blending both quantitative and qualitative data analysis, to use the basic corners into how businesses are adapting to market trends, embracing new tools, and fine-tuning their strategies for better marketing results.
An empirical analysis of teaching styles and human resource development in context of university students of Pakistan
Social Sciences Spectrum (Vol. 4 No. 2)
Year: 2025 • Category: Y
Authors: Muzamil Saeed, Dr. Saifullah Shaikh, Hamira Kanwal
The purpose of this empirical research is to explain and understand how human capital is transformed by human resource development (HRD) and to identify most effective teaching styles for student’s development.
The Effect of Goal Orientation on the Implication of Resource Management in Pakistan
Journal of Social and Organization Matters (JSOM) (Vol. 4 No. 1)
Year: 2025 • Category: Y
Authors: Muzamil Saeed, Masroor Ali, Anum Shaikh
This study explores the effect of goal orientation on resource management in Pakistan, emphasizing the role of strategic objectives in optimizing resource allocation.
Exploring the best HRM Practices-Performance relationship: An empirical approach from Pakistan
Journal of Climate and Community Development (Vol. 4 No. 1)
Year: 2025 • Category: Y
Authors: Dr.Allah Bux, Muzamil Saeed, Rukhsana Waris
This study examines the connection between organizational performance in Pakistan and Human Resource Management (HRM) practices.
The gender biasness and practices of HRM in small businesses in Pakistan
Journal of Climate and Community Development (Vol. 4 No. 1)
Year: 2025 • Category: Y
Authors: Dr.Allah Bux, Muzamil Saeed, Rukhsana Waris
Gender bias in Human Resource Management (HRM) practices continues to be a pressing issue, particularly in small businesses in Pakistan.
The Human Resources Configurations: An Analysis of Employees` Working Potential in Pakistan
Journal of Social and Organization Matters (JSOM) (Vol.03 No.03)
Year: 2024 • Category: Y
Authors: Masroor Ali. Iman Khan, Muzamil Saeed
he efficiency and effectiveness of human resources significantly impact the economic and social development of any nation. This study explores the human resources configurations in Pakistan, analyzing employees` working potential in various sectors.
Human Resource Systems and Employee Performance: An Analysis in Major Industries of Pakistan
Journal of Social and Organization Matters (JSOM) (Vol.03 No.03)
Year: 2024 • Category: Y
Authors: Muzamil Saeed, Masroor Ali, Majid Hussain Gopang
This study examines the relationship between human resource (HR) systems and employee performance in Pakistan.
The financial crisis, economic development and business management in Pakistan: An evidence through time-series data analysis in Pakistan
Social Sciences Spectrum (Vol.03 No.04)
Year: 2024 • Category: Y
Authors: Dr.Allah Bux, Dr.Kewal Talreja, Muzamil Saeed
The aim of this research work is to analyze the causal linkage among Pakistan`s economic development and the three main financial crisis indicators—interest rates, inflation, and the amount of foreign debt.
A Critical Evaluation of Business Ethics and Management Decisions for Retail Activities in Pakistan
Research Journal for societal Issues (RJSI) (Vol.05 No.04)
Year: 2023 • Category: Y
Authors: Jai Kishan, Fiaz Ahmed Bhutto, Muzamil Saeed
A retail business is basically the business opportunity for retailers in Pakistan, it is said that when analysis is done on buyer’s requirements, that what changed the attitude and purchasing power of market in Pakistan.
The Business Performance and Poverty alleviation in Pakistan: A Practical Application through ARDL approach
Journal of Social and Organization Matters (JSOM) (Vol.02 No.03)
Year: 2023 • Category: Y
Authors: Muzamil Saeed, Jai Kishan, Fiaz Ahmed Bhutto,
This research is taken on the basis of empirical analysis for business performance and different variables for poverty alleviation in Pakistan.
The Analysis of Indicators of doing business and Foreign Direct Investment: A time series analysis for Pakistan
Journal of Social and Organization Matters (JSOM) (Vol.02 No.02)
Year: 2023 • Category: Y
Authors: Fiaz Ahmed Bhutto, Muzamil Saeed, Jai Kishan
For many developing countries foreign direct investment is very important for the development of economies. The level of FDI for Pakistan is always remained low is compared to other developing Nations who are leading the world.
The Influence of Financial Development and Structure of Economic Growth: A Critical Analysis for Market Evaluation of Pakistan
Journal of Positive School Psychology (Vol.07 No.04)
Year: 2023 • Category: X
Authors: Fiaz Ahmed Bhutto , Jai Kishan , Muzamil Saeed
This study looks at the empirical relationship that is measured by the weighted sum of structural activity and structural size in between long-run growth and financial structure.
The Role of Dividend Policy on Stock Price Volatility: An analysis and Evidence from Pakistan
Research Journal for Societal Issues (RJSI) (Vol.05 No.02)
Year: 2023 • Category: Y
Authors: Mansoor Ali, Muzamil Saeed, Muhammad Adeel Khalid
This study looked at how dividend policies affected the partial in volatility price of firms that are registered on the Pakistan Stock Exchange (PSX).
An Analysis of Workplace Attire and Employees Performance by Mediating Role of Organizational Identification and Self Esteem
Research Journal for Societal Issues (RJSI) (Vol.04 No.01)
Year: 2022 • Category: Y
Authors: Muzamil Saeed, Allah Bux Lakhan, Zulfiqar Ali Keeryo
The main objective of this research paper is to analyze the effect of Workplace Attire on employee performance and to determine the mediating effect of Organizational Idethe identification and Self-esteem for Pakistan.
China Pakistan Economic Corridor (CPEC): A review of Internal and External Challenges
Journal of Social and Organization Matters (JSOM) (Vol.01 No.01)
Year: 2022 • Category: Y
Authors: Muzamil Saeed, Khuda Dino Gopang
The China-Pakistan Economic Corridor (CPEC) is a strategy for the development of the economy of Pakistan. It is very beneficial from an economic and social point of view for both countries.
Effect Of Dividend Policy On The Share Price: A Case Of Non-Financial Firms
Elementary Education Online (Vol.20 No.01)
Year: 2021 • Category: X
Authors: Asif Ali, Fiaz Ahmed Bhutto, Muzamil Saeed
The Purpose of this study is to observe the relationship between dividend policy and stock return (share price).

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